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Who would have thought the World Cup fever would spread so rapidly across the United States as was recently exhibited? Americans are crazy about sports. And an important part of the game is respecting the rules that govern each sport. That’s what sportsmanship is all about.  And yet, there’s a lot of talk about the use of illegal substances to boost performance. While many substances are banned by sports federations around the world, there is a long list of legitimate nutrients that can help both professional athletes and the weekend warrior achieve their performance goals. And if you’re a supplement business owner, you’ll definitely want to cash in on these ingredients because for a sports crazy nation like ours, sports nutrition ingredients will always be in demand.

The good news. The arena for sports nutrition supplements extends to include a wider target market.  It not only includes hardcore athletes, but casual gym goers, weekend warriors and fitness enthusiasts—just about anyonelooking for products that can enhance their fitness goals. According to Natural Marketing Institute’s 2013 Health and Wellness Trends Study, customers are looking for supplements that can help improve:

  • General health
  • Energy
  • Vitality/stamina
  • Recovery
  • Athletic process

Sports nutrition supplements can help consumers buff their muscles improve stamina, shorten recovery time.

Who’s buying?

The 83 million people make up the Generation Y/Millennial target market group that is looking for muscle-building ingredients. They know that exercise is important to keep fit and want to make the most of their exercise regimen.

The 76 million strong baby boomersare the biggest buyers of sports nutrition supplements. They take keen interest in maintaining health to maintain active lifestyles and age gracefully. Baby boomers may be the best market to target since they not only have the motivation but also the disposable income to spend. They’re also savvy customers, so you’ll need to partner with a sports nutrition supplement manufacturer who can offer formulations that are safe and will adequately meet their health and fitness needs.

Beef it up with these ingredients

Antioxidants like pterostilbene, French maritime pine, and bitter orangeare able to reduce free radical load that is in excess during exercise. They play a big role in repairing damaged cells and in the growth of new muscle tissue.

Protein is a widely popular nutrient and used to increase the rate of protein synthesis (anabolic) and reduce the rate of muscle breakdown (catabolism). Amino Acids include:

  • Lysine for reducing muscle breakdown.
  • Carnitine for increasing fat metabolism and enhancing recovery.
  • Branched chain amino acids (BCAA) may enhance endurance and may help to slow down the breakdown of muscle tissue.

Probioticsare new players in the sports nutrition arena.  Studies have shown that probiotics help to increase the utilization of proteins in the body. A protein supplements are combined with probiotics, users can consume less protein.

Carnitine increases the blood flow thereby bringing more nutrients to the muscles for quicker recovery. It also reduces muscle damage and improves energy production.

L-Glutamine helps enhance immune functions and build muscle.

Co-enzyme Q10 (CoQ10) for energy and endurance.

Creatine monohydrate for increasing strength and producing lean muscle mass.

Tribulus terrestris for quick strength and stamina.

Guarana for fat metabolism, muscle contractility and endurance.

Green tea works as a thermogenic agent helping to burn calories faster. It also helps maintain heart health.

Arginine for muscle building.

Conjugated linoleic acid (CLA) for decreasing muscle breakdown and increasing muscle mass and strength.

Other nutrients with scientific support include B vitamins and minerals like potassium, sodium, and magnesium. These vitamins and minerals can be easily delivered in the form of non-GMO red and green superfoods.

If you’re looking for more reasons to start a sports nutrition supplement line, consider this:

  • Global Industry Analysts estimates the global sports nutrition to reach $6.17 billion by 2018.
  • According to Datamonitor more people are exercising and there is greater awareness of health and health concerns. This is driving consumers to sports nutrition products to meet their health and fitness goals. 28 percent of all surveyed are lifestyle users of sports nutrition products. Natural ingredients are the growing sub-trend.
  • A 2012 CRN consumer survey on dietary supplements revealed that 16 percent of consumers take sports nutrition supplements.
  • In a survey conducted by Abbott, 98 percent of fitness enthusiasts surveyed said they were looking to improve their post-workout recovery (fatigue and muscle soreness) and desired more energy.

Contract supplement manufacturers with customizable manufacturing solutions such as logo/label designs, storage facilities, order fulfillment and drop shipping services make it easy for anyone to start their own sports nutrition supplement line.

Author Bio: Kevin Agrawal works at NutricapLabs.com. He has been writing article on health and supplements for several years. His area of expertise lies in vitamin and supplement manufacturing industry.

Resources:

http://www.prb.org/Publications/Articles/2002/JustHowManyBabyBoomersAreThere.aspx

http://www.datamonitorconsumer.com/sports-nutrition-fresh-and-natural/

http://www.naturalproductsinsider.com/blogs/supplement-perspectives/2014/04/an-analytical-interlude.aspx

http://www.naturalproductsinsider.com/articles/2013/08/science-and-strategy-behind-sports-nutrition-grow.aspx

http://www.naturalproductsinsider.com/articles/2014/04/beyond-the-burn-a-look-at-sports-nutrition-ingred.aspx

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