Beauty for the beast?

Okay, so men aren’t really beasts, well, not all of them. I just wanted a snappy title for this piece about men and non-medical beauty treatments.

Yes, that area you once felt sure would always be reserved for just us females, the beauty salon, has been infiltrated by….men.  Male grooming is no longer restricted to a short back and sides in the barber’s chair, figures suggest that almost a fifth of salon customers are now of the male variety. Beauty salons are clamouring to serve the burgeoning man-sized market sector – providing male friendly treatments and welcoming them with open arms through their doors.

Celebrities such as Tom Cruise, David Beckham and Jay Z are thought to indulge in the odd non-medical beauty treatment from time to time. Whatever their beauty regimes involve, they are certainly looking good on it. It’s not just in show business that male grooming has become an essential for success, in the cut-throat world of business and commerce, it pays to look your best and men are being seen popping into the beauty salon increasingly in their lunch breaks, in the quest to appear young, go-getting and hungry.


Men can shape up nicely.

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No longer put off by any stigma that may have been attached to men getting beauty treatments, it is now quite likely that whilst you are having your dermal fillers done, there could be a man in the vicinity having his Botox boosted.

We have always known men are vain, (aren’t we all?) but it has taken them a while to embrace the notion of beauty treatments. As is often the way with innovative treatments, take up can sometimes be slow. But once the number of happy, smooth-faced customers really begin to mount up, people start taking notice. Resistance to the idea of Botox, dermal fillers and other super-effective beauty treatments has really dropped away as the number of well-trained practitioners increase.

Men get wrinkles and feel self-conscious about their crow’s feet and frown lines, just like women do. And the good news is, that dermal fillers and Botox are just as effective at smoothing out male skin. Dermal fillers do a great job of minimising the appearance of lines around the mouth and nose, plumping up areas that tend to lose volume over time. Botox can be effectively used in the war against frown lines and other deep wrinkles you thought you were stuck with forever.  Another great use for Botox is armpit injections for those who suffer from excessive sweating (Hyperhidrosis) – a couple of shots a year are all it takes to be free from problem perspiration.

So what other beauty treatments are men opting for? IPL (Intense Pulse Light) laser hair removal is a popular treatment and men are increasingly attending clinics to get back and chest hair removed. Having coarser hair than women, it can sometimes take a few more treatments to effectively clear an area on a male. With little discomfort, relative speed and a high success rate, IPL hair removal systems have become the go-to treatment for both men and women seeking hair reduction and removal.

The secret of the certain polish that comes from regular brow waxing and shaping and eye lash tints has been discovered by men, and they are embracing the benefits wholeheartedly. In addition, manicures and pedicures for men have grown in popularity in recent years. Add to that facials, laser treatments to remove acne scarring, even spray tans that give the illusion of a six pack – men are throwing themselves into the whole beauty salon regime with great enthusiasm and seriousness. Everybody needs an edge and if top to toe grooming and looking immaculate gets you noticed first, then men seem to think it’s worth the investment of time and money.


There are a few different types of treatments men can use.

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Should we really be surprised that men and women are both as likely to visit the Anti-Wrinkle Skin Clinic? I don’t think so. We all want to look our best and with all the amazing treatments available, it’s possible to really do something about it. Who knows, maybe we’ll be attending the salon as couples in future, having a family facial or a two for one waxing session? It really does seem the time is right to welcome men into beauty salons – women don’t have a monopoly on wanting to look good, so it’s time we moved over and gave them some room on the treatment couch…

Image credits: Snowkei and Miguel Aguilera

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