A school website helps the school community find the information it needs, but it also helps to shape how that community feels for your families. The information on your website is essential of course, but a lot of your visitors are also searching for that soft touch reassurance and some kind of insight into what daily life is like at your school. Including the parent voice on there will help prospective families understand what your school feels like.
Building trust
Parents use shared experiences when deciding whether a school is right for their child. Hearing about it directly from another parent gives that sense of credibility – it’s a bit like reading a review about a company instead of just listening to their own PR. A lot of websites for schools have things like short testimonials or even little quotes as it really can help show other parents how great you are!
Supporting meaningful engagement
A parent’s voice can also improve how information is received by your visitors. Instead of creating a separate testimonial page that risks being overlooked, integrating comments within existing content helps maintain relevance. Professional services like this one https://www.fsedesign.co.uk/websites-for-schools can help support this approach.
Keeping content current and representative
For parent voice to be effective on your website, it should be updated regularly. Rotate quotes that you get from surveys or events, and make sure there’s a nice diversity of viewpoints to make it feel authentic. So by incorporating a parent voice you can add warmth, relatability and reassurance to your school website.