The 14th of February is upon us, so in this brief guide we take at six powerful marketing strategies for Valentine’s Day.
Use Social Media
In the run up to Valentine’s Day tailor your social media posts to the event. Try making connections between product suggestions and Valentine’s trivia.
Special Discounts
Create special discounts for this gift-buying season with catchy voucher codes for certain product ranges.
Have a Makeover
Give your website a temporary love-themed makeover, using pink and red colour schemes and featuring relevant products on your homepage. Search for ‘graphic design agency in Birmingham’ if you need to find a local expert to assist.
Valentine’s Giveaway
A free gift will appeal to those who overspent at Christmas. Create a giveaway as a means to get more followers on social media by inviting customers to tag their loved one to be in with a chance.
Shopping Guide
Curate a gift guide that includes seasonal Valentines Day gifts, alongside relevant suggestions from your existing product range. Consider adding a temporary tab on your site. Again, you can search for a good graphic design agency Birmingham to help add this to your site.
Capitalise on last-minute shoppers
Many people leave gift buying until the last minute. Make sure you use all your channels to do a last push and consider offering fast delivery on products over a certain price point to really push those sales.
These are just six of the ways you can use this romantic event to gain traffic, increase followers, and make sales.
