Are you ready to experience Australia’s biggest celebration of fitness? The AusFitness Expo 2026 is returning with two major events — one in Melbourne and one in Sydney. Whether you are a casual gym-goer, a competitive athlete, or a fitness professional, this expo has something incredible in store for you. This guide walks you through everything you need to know before you go.
What Is the AusFitness Expo?
The AusFitness Expo is Australia’s largest festival of fitness, live sport, active health, and nutrition. It is a vibrant, high-energy event that brings together tens of thousands of fitness enthusiasts, industry leaders, and sports professionals every year. The name itself comes from combining “Australia” and “Fitness,” which perfectly reflects its national significance.
The event is organised by National Media, a leading name in health and fitness trade shows. Every year, the expo features hundreds of fitness brands, live sporting competitions, celebrity appearances, product launches, and wellness experiences. It is more than a trade show. Past attendees have described it as “Coachella for fitness lovers,” which gives you a sense of the energy involved.
Additionally, the expo caters to two distinct audiences. The public-facing side is a festival for anyone who loves fitness. The trade component, known as the AusFitness Industry Trade Show and Summit, is designed for gym owners, personal trainers, fitness business professionals, and industry decision-makers. Both components run concurrently, making the event a complete hub for the fitness world.
AusFitness Expo 2026 Dates and Locations
The 2026 edition spans two major Australian cities. Each location offers its own unique experience, so knowing the details for each city is important before you plan your trip.
Melbourne — March 2026
The Melbourne edition was held on Saturday 21 and Sunday 22 March 2026 at the Melbourne Convention and Exhibition Centre (MCEC), located at 1 Convention Centre Place, South Wharf, VIC 3006. Both days ran from 10am to 5pm.
Sydney — September 2026
The Sydney edition is scheduled for Friday 11 through Sunday 13 September 2026 at the International Convention Centre (ICC) Sydney, located at 14 Darling Drive, Sydney NSW 2000. The event is open to the public across all three days, from 10am to 5pm each day.
For industry professionals, the AusFitness Industry Trade Show and Summit runs on Friday 11 and Saturday 12 September, with trade-only access. Therefore, if you are a fitness professional looking for a dedicated trade experience, Sydney in September is the better option.
Ticket Prices and How to Buy
Getting your tickets early is one of the smartest things you can do. Prices increase as the event gets closer, and certain sessions can sell out.
Sydney 2026 Ticket Pricing
The pricing structure for Sydney is tiered based on when you purchase:
- Early Bird (limited time only): 1-Day Adult — $20 | 2-Day Adult — $35 | 1-Day Child (13–17 years) — $20
- Pre-Show Online Prices: 1-Day Adult — $30 | 2-Day Adult — $50 | 1-Day Child (13–17 years) — $20
- Show Day Prices (purchased at the door): 1-Day Adult — $35 | 2-Day Adult — $60 | 1-Day Child (13–17 years) — $25
- Children aged 12 and under receive free entry.
For industry professionals, trade tickets are free if registered before 10 September 2026. After that date, trade tickets cost $50 on show days. Trade registration also includes free access to all three days of the public expo, making it exceptional value.
Tickets are purchased online through the official website at ausfitnessexpo.com.au. The venue is cashless, so all purchases at the event must be made by card. It is worth noting that e-tickets are sent via email after online registration, and tickets are also re-sent two days before the event via email and SMS.
If you are competing in one of the live sport activations, you do not need to purchase a separate ticket. Your competing association will handle your entry.
Top Attractions You Cannot Miss
The AusFitness Expo is packed with activities. However, some highlights stand out above the rest. Here is a look at the top attractions waiting for you at the 2026 Sydney edition.
Live Sporting Competitions
The expo hosts more than nine live sporting competitions and challenges across the event days. These competitions are included with your general admission ticket and are a highlight for spectators and participants alike.
Some of the standout competitions include:
- CrossFit EXPO Games — an official CrossFit Licensed Event featuring elite, masters, and adaptive athletes competing live on the expo floor.
- Powerlifting — watch Australia’s strongest powerlifters battle it out in real time.
- Olympic Weightlifting — brought to you by the NSW Weightlifting Association, this event showcases incredible feats of strength and technique.
- Street Workout and Streetlifting — freestyle athletes compete in calisthenics-based disciplines, pushing the limits of bodyweight strength. The streetlifting event also includes weighted calisthenics exercises, making it a unique and thrilling spectacle.
- Fitness Racing — a no-barrier challenge event with one standard, one race, and one global leaderboard. Anyone can take part.
The Expo Floor — 150+ Fitness and Wellness Brands
The expo floor is where most visitors spend the majority of their time, and it is easy to see why. With over 150 fitness and wellness brands on display, it is the best place in Australia to try products before you buy them. Discounts of up to 70% off are available on nutrition, equipment, apparel, and more.
Whether you are looking for the latest supplements, high-tech training gear, performance apparel, or recovery tools, you will find it all here. The expo format lets you compare products side by side and talk directly with brand representatives. This makes it far more valuable than shopping online.
Celebrity and Athlete Appearances
Each year, the AusFitness Expo brings in some of the biggest names in the fitness world. The 2026 lineup includes Arnold Classic Champions, Mr. Olympia bodybuilders, and some of Australia’s most beloved sporting heroes. Additional guests are expected to be announced closer to the event, so following the official website and social media channels is a good idea.
Challenges, Giveaways, and the Pump Zone
Non-stop fitness challenges and giveaways run across the entire event, giving visitors the chance to win prizes. Additionally, the Pump Zone — powered by Gymleco, MaxPump, and Hoist Fitness — is a dedicated area where attendees can try out premium gym equipment and feel the difference quality gear makes. It is a hands-on, energising experience that adds a lot to the expo atmosphere.
The ICN Muscle and Model Competition
The ICN NSW presents the Muscle and Model Competition at the Sydney expo. This event celebrates strength, beauty, and athleticism, and it draws a passionate crowd of supporters and competitors. It is a great spectacle to watch and adds a bodybuilding tradition to the broader festival.
The AusFitness Industry Trade Show and Summit
For fitness professionals, the Industry Trade Show and Summit is a must. This trade-only component runs alongside the Sydney public expo on Friday 11 and Saturday 12 September 2026.
The trade show features over 100 exhibiting brands on the trade floor, separate from the public expo. It also offers a free education program delivered by industry leaders. Topics covered include growing your fitness business, improving member retention, attracting new clients, and building world-class facilities.
Furthermore, the Roundtable Lounge provides a collaborative space for open discussions and knowledge sharing. Attendees can also earn Continuing Education Credits (CEC points) towards their professional development and industry accreditation. For gym owners, studio operators, personal trainers, and fitness business managers, this is one of the most practical events on the Australian calendar.
Getting to the Venues
Both venues are well connected and easy to reach by public transport, which is the recommended way to travel.
ICC Sydney in Darling Harbour is approximately 8 kilometres from Sydney Airport. The average drive takes around 25 minutes. The venue also has two car parks on site, and additional secure parking is available nearby at Harbourside Car Park on Murray Street, Pyrmont.
For visitors flying in from overseas, a valid visa is required to enter Australia. Applications should be made well in advance through the Australian Consulate in your home country or online, depending on your nationality.
Tips for Making the Most of Your Visit
A few practical tips will help you get the best out of your experience:
- Book your tickets online well before the event to save money and guarantee entry.
- Arrive early on each day to make the most of all the exhibits and competitions before the crowds peak.
- Wear comfortable shoes — the expo floor is large, and you will be on your feet for most of the day.
- Bring a bag to carry any purchases, product samples, and giveaway prizes.
- Check the event website for the latest schedule, competition times, and celebrity appearance slots so you can plan your day in advance.
- Remember, the venues are cashless, so bring your card.
Conclusion
The AusFitness Expo 2026 is Australia’s premier fitness event, and it is easy to understand why it keeps growing year after year. With two editions — Melbourne in March and Sydney in September — there are multiple chances to attend. The Sydney edition in particular offers a world-class public expo from September 11 to 13 at ICC Sydney, alongside the dedicated trade show for industry professionals.
Ticket prices are affordable, especially when booked early. The attractions on offer — from live CrossFit and powerlifting competitions to 150-plus exhibiting brands, celebrity guests, and the Pump Zone — make this a full weekend worth planning for. Whether you are looking to discover new products, get inspired by elite athletes, or connect with the fitness community, the AusFitness Expo 2026 delivers on every level. Book your tickets, mark your calendar, and get ready for two days of pure fitness energy.
Frequently Asked Questions
When and where is the AusFitness Expo Sydney 2026?
The Sydney edition runs from Friday 11 to Sunday 13 September 2026 at ICC Sydney, 14 Darling Drive, Darling Harbour, NSW 2000. All three days run from 10am to 5pm.
How much do tickets cost for the AusFitness Expo Sydney 2026?
Pre-show online tickets cost $30 for a 1-day adult pass and $50 for a 2-day adult pass. Show day prices are $35 for one day and $60 for two days. Children 12 and under enter free.
Can children attend the AusFitness Expo?
Yes. Children aged 12 and under receive free entry. Children aged 13 to 17 can attend for $20 with a pre-show online ticket or $25 on show days.
Is the AusFitness Expo suitable for fitness professionals?
Absolutely. The AusFitness Industry Trade Show and Summit runs alongside the Sydney public expo on 11 and 12 September 2026. It is designed for gym owners, personal trainers, and fitness business professionals. Trade tickets are free if registered before 10 September.
Are the live sport competitions included in the general ticket price?
Yes. All live sporting competitions at the expo are included with your general admission ticket. Competitors who are registered with their sport association do not need to purchase a separate ticket.
