Ideally your brand should evolve with your business, but in most cases a brand refresh can offer better outcomes than a full rebrand.
What Is a Brand Refresh?
A brand refresh will give you a new look and feel without altering the fundamental elements such as your name, values or mission.
A brand strategy agency will offer a range of refresh-focused services, which can be viewed on specialist websites such as reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/.
Reasons Why a Brand Refresh May Be Right for You
There are several compelling reasons to choose a refresh over a full rebrand.
- Cost
As the process of a brand refresh is less involved, in most instances it is a more cost-effective option that can deliver excellent outcomes for your business. Even small changes can make a huge impact.
- No Disruption to Your Brand Recognition
You’ve worked hard to ensure that your brand is immediately recognisable, which is something that a full rebrand can disrupt. By opting for a refresh instead, you can retain your most recognisable features to ensure that you don’t lose your existing audience while you’re connecting with new potential customers. Don’t forget that knowing your customer is an essential element of a successful brand refresh.
- Retain Your Intrinsic Sense of Self
A strong brand identity both reflects the values of your business and ensures that it’s meeting the expectations of your target audience. A brand refresh is often the best option to ensure you don’t lose sight of your brand’s personality whilst also guaranteeing you’re keeping up with market changes to avoid being left behind.
